Seller selection criteria

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• Sydney Harbour, Sydney

Sellers can participate at Australia Marketplace South East Asia 2026 as either a:

International market ready tourism product or experience; or
State, Territory or Regional tourism association (or other relevant industry member).

To be considered as a participant at the Event, you must demonstrate to Tourism Australia (TA) that you meet the Seller Selection Criteria and provide the necessary supporting materials by the key dates specified on the website.

By submitting an application, you have agreed to the terms and conditions of participation, and you release TA, to the extent permitted by law, from liability for any loss or damage suffered by you as a result of participating in this event should your application be accepted and confirmed.

Mandatory Selection Criteria

All sellers applying to exhibit at a TA trade event, must demonstrate in their application that they comply with each of the following

selection criteria. TA reserves the right to waive any of these criteria at its discretion and/or amend or reject any product or experience, which is inconsistent with the

criteria.

The mandatory requirements for seller companies are as follows:

Must be an Australian registered company paying applicable taxes in Australia;
The ability of your product to be booked and commission paid at the appropriate industry levels, relevant to the distribution system employed;
Tourism as the main focus of your business;
Confirmation from the relevant State or Territory Tourism Organisation (STO) as to whether your product or experience is appropriate for the event. Where your product or experience is a "national" product or experience, confirmation will be sought from the STO with which you deal the most (in the case of international marketing) or TA;
Endorsement of your product or experience as internationally active in the relevant market by an STO or TA which may include evidence of:
Completion of your state or territory trade ready or ATEC market readiness program;
Attendance at more than one physical or virtual international trade event in the past year;
Involvement in an international marketing campaign with your STO or TA;
Involvement with TA’s International Media Hosting Program (IMHP);
Involvement with TA or STO trade famils;
Evidence of international marketing either via individual initiatives or via offshore wholesalers;
Availability of relevant wholesale and retail rates for your product or experience available by the start of the trade event;
Endorsement and approval by the STO relevant to the product application exhibit area
Approved creditor status with Tourism Australia including, without limitation, no bad debts;
Own website and/or availability of your product or experience by an alternative distribution channel;
For inbound tour operators (ITOs), the following considerations apply:

Current membership of the Inbound Australian Tourism Export Council (ATEC) is preferable;
Active participation in a minimum of three (3) countries within the region;
Minimum five (5) years in business required (excluding 2020 and 2021);
Attendance at ATE26 is preferable;
Ability to provide marketing examples showing proof of activity in market;
Ability to provide examples of custom itineraries;
Outline a clear and relevant objective for attending.

In addition to the mandatory selection criteria above, it is preferable for products and/or experiences applying to exhibit at the Event to have the following:

Current membership of your local or regional tourism association if applicable;
Endorsement of your product or experience by the relevant industry body;

Seller selection process

TA reserves the right to select the appropriate products for the relevant market for the Event and where required consult with the relevant STO before making its decision. Consideration will be given to the following important factors during the selection/assessment process of products and experiences:

A mix of products and experiences are represented to ensure buyer satisfaction;
Proven strategy for the market;
Level of demonstrated experience in handling international tourists from the relevant market

If the number of companies meeting the selection criteria exceeds supply for the event, TA has the right to apply any or all of the following:

Category and geographic limits in order to maintain a balanced representation of product; 
Preference will be given to products and experiences over ITOs;
ITO attendance will be capped at 5% total sellers, or more where the seller / buyer ratio allows;
'First in best dressed' limit based on the date an application is submitted prior to the deadline.

Please note:

Parent companies: Due to the limited places available, TA reserves the right to decline individually managed products including hotel properties that are subsidiaries of a parent company. This includes franchisee properties.
Product Representation Companies: If a Product Representation Company (PRC) represents a sole product that is attending in its own right, the PRC is not eligible to attend the Event. PRC's that represent multiple products are not permitted to represent a product that is exhibiting at the event in their own right.
ITO schedules may be adjusted as relevant to the buyer audience.
TA reserves the right to not consider any applications or part thereof submitted after the application deadline for the event.

Cancellation of participation

TA reserves the right to:
Cancel the participation of an organisation that has an outstanding account with TA and/or the payment of which has not been cleared 60 working days prior to the commencement of the Event. You acknowledge that if this should occur, you have no right of action, claim, proceeding or demand against TA for such cancellation;
Cancel the participation of such an organisation despite the fact that TA has accepted deposit funds from that organisation; and
Apply cancellation fees as per the dates published on the website, which are enforceable at the time a seller accepts TA’s offer to participate in Australia Marketplace South East Asia 2026.

Event terms & conditions

Please view the terms and conditions for the event.